Lush Cosmetics offers amazing lotions, bath bombs, and facial scrubs, and the company isn’t afraid to stand up for what it believes in. A recent protest made by employees has everyone doing a double take, and it’s all for an impactful cause.
You won’t believe your eyes when you see slide #2!
8. Self Care Is A Vital Part Of Life
Whether you prefer soaking in a hot bath or enjoying a glass of wine, taking care of yourself is really important when it comes to staying sane. Lush Cosmetics has come forward as one of the most coveted cosmetics brands on the market, and their mission is much more than skin-deep…
7. The Company Recently Decided To Bare It All
Stores throughout the United States decided to stand together in the most revealing way. Employees were recently encouraged to strip down at work—and slide #4 shows that employees around the country definitely embraced this risque movement!
Lush Cosmetics knows how to make a statement through both its products and taking a stand for what matters.
6. The Company Issued A Press Release Before The Reveal
Lush Cosmetics issued a statement letting the public know that employees would be undressing on a Wednesday last month at noon.
Employees across America embraced their naked figures—in addition to an apron—and customers couldn’t wait to snap a few pictures with the brave and bold employees. It didn’t take much for the general public to take notice!
5. Many Participants Put Their Own Spin On The Occasion
While some employees decided to go all the way and dress in nothing but their assets, other workers sported nude or white panties under their aprons. This naked workday may have been all in good fun, but there is a direct and sincere message behind the shenanigans.
Slide #2 proves that Lush is really at the forefront of this movement!
4. It’s All About Eliminating Excess Packaging
This undressing of employees was no ordinary publicity stunt. The company describes this unusual protest as “a nationwide campaign that Lush is kicking off to educate the public about how much waste and pollution is generated by excess product packaging.”
The next slide reveals that the statistics of the industry are shocking!
3. Packaging Greatly Impacts Our Environment
Plastic packaging makes up about 80% of litter collected from beaches. An even more startling number is the amount of packaging found floating out at sea—over 300,000 tons of plastic can be found within the waters of our oceans.
This plastic takes hundreds of years to decompose, and our precious environment doesn’t have that kind of time.
2. The Brand’s Leaders Are Taking A Stand
The Director of Brand Communications for the company, Brandi Halls, explained that Lush feels very strongly about protecting our planet.
“As a company, we tend to go all the way for causes we believe in. If flashing our bums inspires consumers and industry to reconsider their packaging practices, then we’d say it’s definitely worth a few blushes.”
The next slide shows that employees are just as enthusiastic!
1. Putting Their Money Where Their Mouth Is
Labeled as an eco-conscious brand, Lush Cosmetics has always been about cruelty-free and all-natural products kept in recyclable packaging.
“We are trying to show customers that they do have other options. 35% of our products are totally free of packaging, and the packaging we do have is environmentally friendly,” stated one employee.
Here’s to healthy skin and a healthy planet!
Source: viral-wonderz.com Read more here!